OVO Salons | Franchise

The Salon Industry has been stuck with outdated models for decades.

We changed that.

A PROVEN MODEL

A MASSIVE MARKET.

A TRANSFORMATIVE OPPORTUNITY.

The Salon Industry has been stuck with outdated models for decades.

We changed that.

$65 Billion

17 Years

Zero

INDUSTRY SIZE

PROVEN TRACK RECORD

DIRECT COMPETITON

A PROVEN MODEL.

A MASSIVE MARKET.

A TRANSFORMATIVE OPPORTUNITY.

$65 Billion

INDUSTRY SIZE

17 Years

PROVEN TRACK RECORD

Zero

DIRECT COMPETITON

WE SAW WHAT OTHERS DIDN'T.

While everyone else kept the status quo, we identified a structural flaw in how the entire industry operates.

The Broken Model

× Stylists underpaid and under valued

× High turnover destroying unit economics

× Zero path to professional advancement

× Owners vs. stylists adversarial relationship

× Outdated commission structures

× No operational support for stylists

The OVO Solution

✓ Stylists keep more of what they earn

✓ Industry-leading retention rates

✓ Commission-to-rental growth path

✓ Aligned interests = mutual success

✓ Flexible compensation as business grows

✓ Comprehensive operational infrastructure

WE SAW WHAT OTHERS DIDN'T.

While everyone else kept the status quo, we identified a structural flaw in how the entire industry operates.

The Broken Model

× Stylists underpaid and under valued

× High turnover destroying unit economics

× Zero path to professional advancement

× Owners vs. stylists adversarial relationship

× Outdated commission structures

× No operational support for stylists

The OVO Solution

✓ Stylists keep more of what they earn

✓ Industry-leading retention rates

✓ Commission-to-rental growth path

✓ Aligned interests = mutual success

✓ Flexible compensation as business grows

✓ Comprehensive operational infrastructure

WE BUILT WHAT DIDN'T EXIST.

Our hybrid model combining the best of both worlds, and gives Stylists what they always wanted.

OPEN AIR DESIGN

We tore down the walls of salon suites. Community and collaboration fuel retention and culture.

PHASED COMPENSATION

Start on commission. Transition to chair rental. Stylists build equity in their books while we handle operations.

FULL INFRASTRUCTURE

Staffed front desk, mobile technology, retail products, continuing education, towel and beverage service.

STYLIST INDEPENDENCE

Independent contractors with entrepreneurial freedom—without the operational burden.

TECHNOLOGY PLATFORM

Best-in-class mobile app puts business management in stylists' hands. Efficiency meets empowerment.

ZERO WALLS. ZERO DRAMA.

Our model eliminates the isolation of suites and the dysfunction of traditional salons.

WE BUILT WHAT DIDN'T EXIST.

Our hybrid model combining the best of both worlds, and gives Stylists what they always wanted.

OPEN AIR DESIGN

We tore down the walls of salon suites. Community and collaboration fuel retention and culture.

PHASED COMPENSATION

Start on commission. Transition to chair rental. Stylists build equity in their books while we handle operations.

FULL INFRASTRUCTURE

Staffed front desk, mobile technology, retail products, continuing education, towel and beverage service.

STYLIST INDEPENDENCE

Independent contractors with entrepreneurial freedom—without the operational burden.

TECHNOLOGY PLATFORM

Best-in-class mobile app puts business management in stylists' hands. Efficiency meets empowerment.

ZERO WALLS. ZERO DRAMA.

Our model eliminates the isolation of suites and the dysfunction of traditional salons.

Learn more about the OVO Salons Franchise Opportunity.

Over 17 years of success!

OVO Salons was founded in 2009 in Cumming, GA by Sheryl Kirby and Meg Carpenter, recently completing our seventeenth year in business.

We know the model works!

Our model makes it easy for our franchisees to manage the business (or hire a General Manager), and open multiple locations and build a successful multi-unit business.

Although much is changing, some things about the Salon industry are enduring.

The Salon industry, done the OVO Salons way, has many advantages over many other industries.

Services cannot be outsourced or 'delivered by Amazon'
Consumers are unlikely to 'do it themselves'
Technology, including AI, can enhance, but not replace salon services.
Low levels of professional staff needed
Reasonable business hours
Low levels of non-perishable inventory needed
High repeat, high loyalty business
Industry highly fractured, predominantly made up of unsophisticated 'mom and pops'
Very few, if any, premium salon leaders

The industry is ripe for innovation.

Over 17 years of success!

OVO Salons was founded in 2009 in Cumming, GA by Sheryl Kirby and Meg Carpenter, recently completing our seventeenth year in business.

And now replicated with our second location in Cool Springs TN, the model works!

Although much is changing, some things about the Salon industry are enduring.

The Salon industry, done the OVO Salons way, has many advantages over many other industries.

Services cannot be outsourced or 'delivered by Amazon'
Consumers are unlikely to 'do it themselves'
Technology, including AI, can enhance, but not replace salon services.
Low levels of professional staff needed
Reasonable business hours
Low levels of non-perishable inventory needed
High repeat, high loyalty business
Industry highly fractured, predominantly made up of unsophisticated 'mom and pops'
Very few, if any, premium salon leaders

The industry was overdue for innovation.

SEE A BUSINESS BUILT FOR SERIOUS OPERATORS

The OVO Salon opportunity is for experienced business owners and corporate executives who lead with a heart-forward personality and have a strong financial acumen.

Manager-Run Model

Maintain your current career or business. Professional management handles daily operations while you maintain oversight.

Multi-unit Scalability

Build a portfolio. The infrastructure and systems are designed for operators managing multiple locations.

Technology-Driven Operations

Modern tech stack reduces labor costs and operational complexity. Efficiency built into every process.

Recession-Resistant Category

$65 billion industry. Built-in demand. Strong consumer loyalty. Services people need, not luxury they skip.

Minimal Staff Requirements

Lean operational model. Independent contractor stylists. Small core team. High margins.

Under-Competitive Market

We target the massive middle of full-service salons—limited direct franchise competition in this segment.

Unique Revenue Model

Multiple revenue streams: commission, chair rental, retail products, and service fees. Diversified income.

Proven Unit Economics

17 years of success in Cumming, GA. New Franklin, TN location exceeding projections. The model works.

SEE A BUSINESS BUILT

FOR SERIOUS OPERATORS

The OVO Salon opportunity is for experienced business owners and corporate executives who lead with a heart-forward personality and have a strong financial acumen.

Manager-Run Model

Maintain your current career or business. Professional management handles daily operations while you maintain oversight.

Multi-unit Scalability

Build a portfolio. The infrastructure and systems are designed for operators managing multiple locations.

Technology-Driven Operations

Modern tech stack reduces labor costs and operational complexity. Efficiency built into every process.

Recession-Resistant Category

$65 billion industry. Built-in demand. Strong consumer loyalty. Services people need, not luxury they skip.

Minimal Staff Requirements

Lean operational model. Independent contractor stylists. Small core team. High margins.

Under-Competitive Market

We target the massive middle of full-service salons—limited direct franchise competition in this segment.

Unique Revenue Model

Multiple revenue streams: commission, chair rental, retail products, and service fees. Diversified income.

Proven Unit Economics

17 years of success in Cumming, GA. New Franklin, TN location exceeding projections. The model works.

Over 100 years of franchise leadership experience.

Our leadership team has nearly 100 years of franchise and salon industry experience - who have helped franchisees open hundreds of locations.

Our Founder and CEO has helped build some of the largest salon brands in the hair care industry.

The right approach. The right industry. The right team.

Get to know the OVO Salons Franchise Opportunity.

Ready to Transform an Industry?

Learn more by completing the short form below. We'll contact you.

First Name *

Last Name *

Phone *

Email *

Zip Code *

Do you have at least $250,000 in liquid assets to invest? *

Yes

By entering your phone number, you are agreeing to receive text messages from OVO Salons. Message & data rates may apply. Message frequency may vary. Reply HELP for more information. You can reply STOP or UNSUBSCRIBE to opt-out. See our Privacy Policy for additional details.

I consent to receive non-marketing text messages from OVO Salons about my order updates, appointment reminders, etc. Message and data rates may apply.